Brazcan International

We are specialists in B2B marketing consultancy

Do you know how to develop a B2B marketing strategy? Do you want to get more valuable leads for your company? Do you need a B2B marketing consultancy service to decide which B2B digital strategy best suits your company and its objectives? B-Lan Consultants has over 25 years of experience as marketing consultancy in the B2B industry sector and we want to help you.

We are specialists in the B2B industrial sector. We know the customer, the market and the strategies better than anyone else.

OUR SERVICES

Sales and Marketing

We help you achieve sustainable, organic growth by putting your customers at the center of your company's sales and marketing strategy. Our approach tests every element of your customers' experience, delivering optimal interactions at every touchpoint.

From our breakthrough research on customer loyalty to our proven approach on customer satisfaction, our marketing & sales consulting offers the insights, tools, and experience needed to realize your full potential.

We don't just help your organization develop a rock-solid strategy; we will help you execute on every ambition, providing the tools, diagnostics and benchmarks necessary to transform how you serve your customers and earn their lasting devotion.

Go-to-Market Strategy Consulting

Customers, not markets, buy your products, so it's critical that you provide the right offers at the right price and time through the most effective channels. We help you develop an effective and pragmatic go-to-market strategy that's rooted in a deep understanding of your customers. Our approach to go-to-market strategy consulting combines our sales, marketing, pricing, and product expertise with a rich collection of tools and benchmarks. We also address the key organizational issues (including salesforce mobilization and change management) essential to making sure you achieve and sustain great results.

Sales Management

Even the best commercial strategies won't get results if the front line can't execute. We help you hire, train, and motivate sales teams that deliver an outstanding performance.

Many companies change their commercial strategy to little effect, or reorganized their salesforce without the expected results. To achieve a real impact, you need the front line to execute. That means installing the right talent, instilling the right behaviors, and motivating people with the proper rewards. We can show you how.

Superior sales teams begin with talent. We'll help create a profile of the set of people that will hep you accomplish your strategy. And we'll show you how to develop, recruit, or reassign your people to ensure you have the right skills in the right places.

Using hard data and industry-specific best practices, we'll help you identify the behaviors that differentiate high performers, then gain adoption of them throughout your sales organization. And we'll help your managers become better coaches, so your people improve faster.

Finally, we'll help you design an integrated compensation plan that will better motivate your reps and managers in alignment with your strategy. We'll analyse your current plan and help you deploy programs that align payouts with performance. And we will give you a full understanding of the impact the new plan will have on your people before you roll it out.

Whether you're trying to maintain a leadership position, gain ground on competitors, integrate an acquisition or, in the case of private equity companies, conducting a post acquisition assessment, we can show you how to get the most from your frontline sales teams.

Contact

Email: info@brazcaninternational.com

Phone: 647-956-3961